If you enjoy social media and have a knack for growing online followers, we’ve created this in-depth guide on how to become a social media freelancer.
As a freelance social media manager, you’ll leverage your skills to help businesses grow their online presence.
Recent data from TalkWalker shows that about 54.8 million people in the UK used social media, which is around 80% of the population. The market is close to being saturated, but there is still plenty of opportunity for firms and freelancers to reach these audiences in new ways.
This page builds on our step-by-step guide to become a freelancer in the UK, focusing specifically on becoming a freelance social media manager.
At Work Your Way, we offer local insights and practical advice to help you develop your freelance career.
What a Freelance Social Media Manager Does
A freelance social media manager creates and tracks social media plans for individuals or companies. They make posts, engage with the audience, and even evaluate results to reach goals.
In their work, social media managers partner with clients ranging from small businesses to large companies, helping them improve their online presence and engagement.
Common tasks include:
- Developing engaging posts that align with your clients’ brand.
- Designing tailored social media plans to meet clients’ goals.
- Staying ahead of industry trends and recommending improvements.
If you have not chosen your main freelance service yet, work through Step 2 in the main guide, then come back to this page.
Skills and Tools for Freelance Social Media Manager
Here are the skills and tools freelance social media managers rely on:
Core Skills:
- Strong writing and copywriting skills
- Understanding of social media algorithms and trends
- Graphic design skills for creating eye-catching posts
- Proficiency in social media platforms like Instagram, Facebook, etc.
- Ability to analyse social media metrics and optimise strategies
Tools and Software:
Most freelancers use the following tools:
- Hootsuite or Buffer for scheduling posts
- Canva for creating visual content
- Google Analytics for monitoring performance
- Sprout Social for reporting and insights
The tool costs can vary, but many offer affordable plans for freelancers just starting.
Helpful Soft Skills:
- Clear client communication
- Time management to handle multiple accounts
- Client relationship management to retain clients long-term
Use Step 1 in the main guide to match these skills to your strengths before you commit to freelance social media management.
How to Start as a Freelance Social Media Manager
Here’s how to become a freelance social media manager in the UK, depending on your beginning point:
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Already Work in This Role
If you manage social media and want to become a freelancer, the shift can be simple. Start by offering your services to local companies or small businesses while you are still working. Check Step 10 in our main guide to plan your move to full-time freelancing.
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Switching from Another Career
Use your marketing experience to help you move into social media management. Step 3 of the pillar will help you choose a niche that fits your experience.
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No Experience Yet
If you work in social media management, switching to freelancing can be easy. Before contacting potential clients, create a focused portfolio.
Examples of projects could include:
- Developing a social media strategy for a local café or restaurant
- Managing the Instagram account for a small business or event
- Offering low-cost services to local businesses to build your portfolio
A simple entry should clearly show your process, the final content you created, and the results you achieved.
Portfolio Ideas for Freelance Social Media Manager
A strong portfolio is crucial to attracting clients. Here are the key elements to include in your freelance social media manager portfolio:
- Social media posts and campaigns examples
- Showcase measurable results to increase followers
- A brief overview of your approach for each project
Here are some project ideas you might consider:
- A social media campaign for a community business
- A social media strategy for a boutique clothing store on Instagram
- A LinkedIn content plan for a business client
Follow the portfolio structure in Step 7 of the central guide, then include these social media posts and other samples.
Rates and Client Types for Freelance Social Media Manager
Starter Rates:
New freelancers usually charge between £15 and £30 per hour. This rate depends on your experience and the size of the client. As you gain experience, you can raise your rates to £50-£100 per hour.
Follow the starter rate framework on the Step 4 of the main guide.
Common Client Types:
- Small businesses (best for beginners)
- Corporate clients (ideal for experienced managers)
- Non-profits seeking social media engagement
Use the freelance income and tax guide to assess how your social media per post rates sit against income tax, National Insurance, and expenses.
Set Up to Work From Home as a Freelance Social Media Manager
Setting up your home workspace is key to your success. As a freelance social media manager, you need a quiet space, a reliable internet connection, and the right software tools.
Here’s a simple weekly schedule for someone starting while still working a job:
- Monday: Plan and schedule social media updates for the week.
- Tuesday: Engage with your audience and watch for social media trends.
- Wednesday: Work on client reports and assess performance.
- Thursday and Friday: Keep in touch with clients and create posts.
For details on setting up a home office, see Step 6 in our main guide.
Next Steps If You Want to Freelance as a Social Media Manager
Freelance social media management encourages action over overthinking. It allows you to build, test, and improve your work in real situations.
- Understand the freelance social media managers role
- Match skills and tools
- Build a small social media portfolio
- Set starter rates and target clients
- Secure one paying client while employed
Use the main step by step guide for your overall plan, then return to this social media management page whenever you refine services, adjust rates, or pitch new clients.
